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Helping Other People Eat (H.O.P.E.) this Christmas!

04 December 2023

By Izola Bank,

In the spirit of festive giving, Izola Bank plc proudly announces its continued sponsorship of the Foodbank Lifeline Foundation's Reverse Advent Calendar for the seventh consecutive year. The Reverse Advent Calendar, an initiative close to the heart of Izola Bank's commitment to community welfare, encourages active participation from individuals, families, schools, businesses and groups to assist those in need by assembling daily donations of non-perishable food items.

The Reverse Advent Calendar reverses the traditional concept, focusing on the joy of giving during this special time of year. Participants follow a simple four-step process: select a sturdy box or reusable bag, consult the provided shopping list, add one item each day from December 1st to 24th and deliver the completed box to designated drop-off points. For larger collections organised by businesses or groups, the Foodbank team is available to arrange pickups. The collected items contribute to emergency food packs for individuals and families facing hardships.

Lisa Villette, Board Member and Volunteer at Foodbank Lifeline's Foundation, emphasises, ‘Christmas is a time for compassion and solidarity, and the Reverse Advent Calendar provides a meaningful way for the community to make a direct impact. We are grateful to Izola Bank plc for their unwavering support, making this initiative possible for the seventh year. Together, we can make a difference in the lives of those struggling to make ends meet, especially considering the impact of rising food costs on those already facing challenges.’

The campaign also offers alternative ways to support, such as donating money or exchanging loyalty points at partnering supermarkets—Greens and Wellbees—or Lava Rewards. Foodbank Lifeline encourages schools, businesses, and groups to organise collections, providing necessary materials and assistance for larger contributions. The Foundation is available to speak to businesses or children at school assemblies about their work and how they aid people facing crisis situations.

Barbra Caruana, Foodbank Lifeline’s Manager, states, ‘We believe in the power of collective action and the Reverse Advent Calendar is a tangible expression of kindness. By coming together, we can provide essential support to our fellow community members facing challenges during the holiday season.’

Foodbank Lifeline's Foundation operates on the principle of Helping Other People Eat and the Reverse Advent Calendar aligns seamlessly with their mission to address food insecurity and alleviate the burden on vulnerable individuals and families.

Andrew Mifsud, CEO of Izola Bank, expresses, ‘At Izola Bank, we believe in the transformative power of community-driven initiatives. The Reverse Advent Calendar not only addresses immediate needs during the holiday season but also fosters a sense of shared responsibility. We are proud to support Foodbank Lifeline's Foundation for the seventh consecutive year, exemplifying our commitment to social responsibility and making a positive impact on the lives of those in our community.’

For further details, including drop-off points and additional ways to support, visit Foodbank Lifeline Foundations website

Join us in making this Christmas season a time of hope, generosity, and community spirit.

About Foodbank Lifeline's Foundation:
Foodbank Lifeline's Foundation is a Malta-based non-profit organisation committed to addressing food poverty and promoting community welfare. Operating on a foundation of compassion and solidarity, the organisation provides emergency food assistance to individuals and families in need who are referred to them by Care Professionals.

VO Number: VO/1654 | Foundation Registration Number: LPF-303
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